New Zealand Gold Merchants Ltd
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0800 10 53 34

About Us


As New Zealand’s leading precious metals refinery and bullion trading company our history is steeped in innovation.

At the heart of our business we use smart technology to ensure our production processes are as efficient as they can be so we can in turn provide the highest quality metal for our customers. As a result of our thirst for innovation and improvement, the products we make and sell are the best available in the world.

Because productivity drives our business, we have invested heavily in our refinery – designing, developing and continuously improving our plants to ensure they are state of the art.

We have built excess capacity in every part of our business not only in the areas of refining and manufacturing but right through to our highly sophisticated IT system and first-class secure storage.

But we’re not just about the nuts and bolts of our craft – our relationships with our customers, many of whom have been with us for several decades, are everything to us. We operate as a tight-knit, passionate team. We have extensive experience within the industry and our values of integrity, professionalism and a genuine respect for our customers and each other is something which we stand firmly by.

We offer sound and practical advice to both buyers and sellers and help simplify the trading process and provide assistance to new investors. We also pay better than anyone else in the market. 

What we do

  • We buy unwanted jewellery and industrial product, using environmentally responsible refinery processes to recycle it into NZ Pure bullion
  • We manufacture and sell our own local NZ Pure bullion brand
  • We are the official New Zealand agency for the internationally recognised Pamp Suisse Bullion (PAMP) product range

Our history

NZ Gold Merchants are a family owned and operated business which started in 1972 as an industrial recycler of precious metals. As kids in the eighties, Tony and Richard Coleman spent their school holidays helping their father Bruce, a metallurgist, in the family business – helping to melt silver and incinerate film in their premises in Kyber Pass and Penrose.

By the nineties, and after venturing out on their own, both sons had joined the business in a full-time capacity, Tony having completed a degree in Business Management and Richard gaining qualifications and hands on experience in computers, electronics, plastics and pumps. As the business became more viable, they invested in technology – always striving to enhance processes and improve their efficiency.

In 2006 they started buying, refining and selling gold and trading in precious metals as brothers. They were the first New Zealand company to produce local silver bars and the first to offer gold chain manufactured with local gold.

Now, New Zealand Gold Manufactures are the leaders in precious metals refining and bullion trading in New Zealand. They have built an experienced and credible team which still has a family feel, and continue to invest in the future, positioning themselves as a trusted entity with a comprehensive offering to the market.




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